What is walking advertising?

Walking advertising refers to the practice of using people as mobile billboards by attaching advertisements to their clothing or accessories. It is a form of experiential marketing that involves individuals who are paid to wear or carry promotional messages while they walk around different public places.

This type of advertising can involve several tactics, including costumes, banners, signs, or flags that display the brand name, logo, or message. The goal of walking advertising is to increase brand awareness, generate buzz around a product or service, and attract more customers to the business.

Walking advertising can be done at various events, such as trade shows, conventions, sporting events, concerts, festivals, and other types of promotional events. It can also be done on the streets, in shopping centers, or other busy public places.

The effectiveness of walking advertising largely depends on the creativity of the message and how well it resonates with the audience. When executed correctly, walking advertising can be a highly effective form of advertising that can create a lasting impact on potential customers.